Jaguar Land Rover is seeking opportunities while demand for durable goods dwindles. In a strategic shift, the UK-based company will market its brands in India for the first time later this year. Although India’s domestic sales for passenger vehicles slowed to 1.13% between April ’08 and March ’09 from 12% (YOY), demand for cars is stronger than in many developed markets. As the country’s middle class expands, high-end vehicles will likely be grabbed up by consumers who are already familiar with the brands via American and British television shows.
Post a Comment