After a tumultuous year, consumers lost faith in many of the brands they had come to love. For the first time since Interbrand began compiling its list of the world’s most valuable brands ten years ago, the overall value declined – by 4.6%.
However, a few are breaking the odds. Coca Cola and IBM retained their positions at the top, with their brand values rising 3% and 2% respectively. However, the real champion is Google Inc., whose brand grew 25% to US$ 31.98 billion (7th place) for the year ended June 30, 2009 – up from 10th last year and 20th in 2007.
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